Joey Rubino

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Preventing Cancer

By on October 4, 2012

Did you catch the Stand Up to Cancer Telethon this year?  The brightest stars in the entertainment industry gathered for a commercial free hour this month to raise money for cancer research.  I’d love to see an end to cancer – wouldn’t you?  In looking at the shows website, they are quite transparent as to where the raised funds go.  Funds raised go to cancer treatment research. That means drugs.  That means accepting the fact that the gut wrenching statistic of one in 3 americans having cancer at some point in their lifetime is inevitable.

But can’t we do better?  Why not fund cancer prevention research and information programs?

Much is already known on how cancer happens.  in our bodies, cells are constantly dividing and forming new cells.  Sometimes the new cells formed are not normal.  In fact, this happens quite often.  Our bodies are designed to take care of these cells and eliminate them.  Right now, you have abnormal cells that are being created and eliminated before they multiply out of control. Out of control abnormal cells form tumors, and hit sis when the diagnosis of Cancer comes in.

But if our bodies have the capability to destroy these cells before they become multiply, why is cancer so prevalent in our society?  Well, things we do affect both the number of abnormal cells we have, and our bodies ability to successfully deal with them.

Yes, thats right, our behavior can affect whether or not we will some day be diagnosed with cancer.  There are things we can avoid doing, as well as things we can add to our life that have a tremendous impact on our future health.

Wouldn’t it be wonderful if there was more research being done in this area? Instead of spending so much time, energy and funds on figuring out how to treat this disease, if instead we put those resources into communicating what we already know about how best to avoid getting cancer?  And into research on even more ways to to prevent it?

Known causes of cancer include smoking, environmental toxins, poor diet and carrying excess fat.  Research shows that living a healthier lifestyle makes it  much more likely you will avoid a cancer diagnosis.

So what can you do?

1. Eat a wide variety of fruits and vegetables, 5-10 servings per day.

2. Make sure you are getting an adequate amount of Omega-3 fatty acids in your diet – found in fatty fish such as salmon, mackerel, sardines

3. Drink Green Tea

4. Avoid fried foods

5. Don’t smoke, avoid being around secondhand smoke.

6. Get a moderate amount of sunlight.  Vitamin D in sunlight is beneficial, but too much sun can cause skin cancers

7. Engage in some form of physical activity each day.

8. Work towards eliminating excess body fat.

9. Believe in your bodies ability to be healthy.

It’s reported that 70% of cancers diagnosed today are preventable.  Preventable through making the right choices, by both adding and eliminating things from our diet.**  By avoiding contact with unnecessary chemicals.  If we already know so much, why is cancer still so prevalent? Lets start raising awareness and taking steps to help people make the changes that matter. And lets start funding more research,so we can increase the knowledge and the number of preventable cancers.  Its a matter of life and death – who’s with me?


**For a more detailed list of how foods can help prevent cancer, take a look at this website – Foods that fight Cancer –


Are You Addicted to Sugar?

By on October 2, 2012

Why does sugar get such a bad rap? A Tbsp of sugar has 45 calories. About the same as a quarter cup of oatmeal. Both are classified as carbohydrates and will give you energy. So, instead of a cup of oatmeal this morning, why not have 4 tbsps of sugar?

If you choose those 4 tbsps of sugar, will you crave more once you’ve finished?

If so, you’re not alone. Sugar can be addictive. It can work the same way on your brain as alcohol or drugs. It can stimulate dopamine production. It can make you feel goooood. And when your brain gets that message, it demands more.

You may not even realize this is what’s happening. We all know cake, cookie, cant contain mega amounts of sugar; but sugar can be hidden in many unexpected places, and food labels can be misleading – sugar goes by so many different names: High- fructose corn syrup, Dextrose, Glucose, Lactose, Sucrose, Evaporated can juice, Malt syrup – these are just a few. There’s a good chance you are consuming sugar without even knowing it!

Once you’ve gotten in the habit of eating sugary foods, it can be difficult to stop. Do you eat sugar every day? Can you have sugary treats in the house without eating them? Do you choose donuts or muffins for breakfast? Can you stop eating after one piece of candy? Do you eat something sweet after every meal? do you find your self eating sugar when you are not hungry ad being unable to stop?

If the above sound familiar, this may be a sign that you have a sugar addiction. Chemical changes in your brain can be driving you to seek out sugar even if you have vowed to resist.

Taking a break from all sugary foods may be just what you need to break the cycle. While you do, make sure you are eating enough food to physically satisfy you – choose complex carbohydrates, lean protein and lots of veggies. Make sure you are eating enough healthy fats while you are avoiding sugar – Coconut oil, flax seed oil, extra virgin olive oil are all good choices as are raw nuts and seeds. It will most likely be difficult for the first week or so, but once you are out of the habit of eating sugar, it will become easier. Make a goal of 30 days with no added sugar in your diet. Once the 30 days have past, you may realize you feel so great that you want to avoid sugar going forward.

If you do choose to reintroduce sugar in your diet, remember, the tendency to fall back into old ways is strong, as it is driven by a physical addiction. You may find that you can eat moderate amounts of sugar – this can be more likely if you choose to not eat sugar alone, include a protein source along with any sugar consumption, and reintroduce slowly.


Are You in Balance?

By on August 20, 2012

Are you in Balance?

Did you see any of the women’s gymnastics during the Olympics last week?

Watching the Balance Beam competition had me thinking.  These young ladies are certainly at the top of the world in terms of being able to balance their bodies in some amazing positions.  The flips and tumbling they perform on a piece of wood that’s just 4 inches wide is at times almost unbelievable.

So, their bodies are certainly in balance.  But what about the rest of their lives?  US gymnasts training for the Olympics are in the gym 30-40 hours per week.  Add in 6 hours per day for school, and that doesn’t leave much time for other pursuits.

While these athletes day to day lives and their goals may not have much in common with those of us not in such high level training, the lack of Balance in our lives is something most of us do share.

Work, sleep, relationships, fitness, recreational pursuits, spirituality, healthy food – finding time to spend on each of these can be a challenge.  And yet, if we don’t work to balance these parts of our life, even the ones we do focus on won’t be optimal, as each of these work together.

Let’s look at fitness.  Even within this one are of life, we must work for balance.  Spending too much time strength training and not enough time on flexibility, and you will see your strength training results effected.

What can you do about it? Work to plan a fitness routine that includes all of the following:

1 – Strength Training – be sure you are targeting all muscle groups, including your core.  Vary your routine, body weight exercises as well as lifting weights all contribute to stronger muscles.

2 – Cardiovascular conditioning – both steady state cardio and intervals have a place in your fitness routine.  Don’t always do the same type of cardio – machines such as a treadmill or stair stepper are great, but remember you can take those activities outdoors for a different experience, swimming is a wonderful aerobic activity as well – and one of my favorite things to do!

3 – Flexibility – daily stretching is a must, but dedicating a day in your fitness plan to yoga or pilates will complement your strength training and cardio days and help your body avoid overuse type injuries.

Depending on your fitness goals, you can adjust the time you spend on each of these components.  Training for a marathon? Running will be at the core of your fitness plan, add strength training and flexibility workouts around that core.

Looking to lose weight? a good balance of each of the above will bring you to your goals sooner than neglecting any of the above.   Try taking an hour 4 days each week and spending 30 minutes on Strength Training and 30 minutes on Cardio.  On the fifth day take a yoga class.

You may be surprised how having a balanced fitness plan will affect the balance other areas of your life.   Better sleep as a result of consistent activity, the desire to eat healthier foods, and the ability to see relationships in a happier light are all byproducts of taking care of your body.  Spending more time seeking out things you love will lead to overall balance and happiness.

Let me know how you get on.


This is another in my series of blogs for  You can find them here. Would love to hear how you go about finding Balance in your life, so be sure to leave me a note.  

Have You Had Your Veggie’s Today?

By on August 4, 2012

Vegetables are the foundation of a healthy diet.  Most of us could include more vegetables in our daily food.  Current recommendations call for 6-8 servings of veggies per day as a minimum, but the more the better!   I like to include a serving with each meal, but sometimes that can be a challenge.  And, even with the best intentions, you can get to the end of the day and not have hit your target servings.

I like to start each day by getting most of my veggie servings in early.  A steaming plate of broccoli may not be too appetizing first thing in the morning, so instead I opt for a tall glass of fresh juice.

In fact, juicing your vegetables is a great way to increase the amount of raw vegetables in your diet.  It’s important to have a good mixture of raw and cooked vegetables each day. Some vitamins and nutrients are lost when cooked, while evidence shows some antioxidants are increased when cooked.


Why juice?

1 –  Quantity. It’s much easier to consume the recommended amount of veggies in the form of juice.  8 servings of raw broccoli is 4 cups.  Thats a lot of broccoli.

2 – Digestion. Juicing helps break down the raw vegetables, which increases your body’s ability to absorb all available nutrients, rather than having them pass through unabsorbed.

3 – Variety. We tend to get into ingrained habits with the foods we consume.  Best practice for our diet is to consume many different vegetables.  When you juice these vegetables, you can make many combinations, including veggie choices you may not have made if you were eating them whole.


Never juiced before? Here are some tips to help get you started.

1 – Choose a juicer that is easy to clean.  If you find the task of juicing and cleaning up daunting, you  won’t do it.  The goal is to actually consume the juice, not have a gorgeous juicer siting in your cabinet.

2 – Juicing vegetables is much preferred to juicing fruit.  It’s very easy to consume too much fruit sugar by juicing only fruits.  Choose vegetables that you enjoy –  you can try them alone, or in combination.  If 100% green juice is too much, add a small amount of fruit. Lemons add great flavor without too much sugar.

3 – Use organic produce if possible.  Give the outside a good scrubbing, and you can juice the peel and all.  If you are not  using organic produce, peel your produce to eliminate the consumption of pesticides.

4 – Drink  your juice right away! It’s best to not let it sit on the counter or in the refrigerator.


What veggies should I start with?

You can juice just about any fruit or vegetable.   Remember, best to focus on vegetables adding in only a bit of fruit to keep sugar levels low.  Some good green vegetables to start with are Cucumber, Spinach, Fennel, Kale, Celery.  Add in a carrot or two, a quarter lemon – make sure you include the pith – the white part beneath the peel – even if you are peeling your lemon.  Get creative! Start with the veggies you love to eat, then add some you’ve never tried.

One of my favorite Juice Recipes :

Joey’s Morning Juice:

3 sticks celery
1 whole cucumber
3 handfuls spinach
1 handful Kale
3 sprigs parsley
5 large fresh Basil leaves
1/4 lemon

Give juicing a try, I promise you will have more energy and feel better each day.

This is the latest of my blogs.  Stop by their website and leave a comment here. Would love to hear your thoughts on juicing and favorite juice combinations.

Take a deep breath…raise your arms over your head…and..streeeetch

By on August 1, 2012

Feels amazing doesn’t it?

Stretching is such an important component in keeping your body in balance.  When you work out, you are constantly contracting your muscles.  Stretching at the end of your workout pulls your muscles in the opposite direction and not only feels great, but sets your muscles up for optimal repair after being worked.

What are some Benefits of Stretching?

Improves circulation and range of motion
Increases mobility in muscles, joints and tendons
Reduces muscle tension and fatigue
Increases relaxation
Improvement in posture
Helps prevent injuries and muscle strains
Feels Great!

You should avoid static stretching when your muscles are cold.  After you’ve worked out, your muscles are warm and will benefit the most from a good stretch.  Don’t be tempted to skip stretching after a hard workout.  The benefits are well worth the few minutes it will take.

 Tips for stretching following a workout:

Focus on the muscles you’ve used that day; they’re the ones that will benefit the most
Hold each stretch for a count of 10-30, take a deep breath, stretch just a bit deeper and repeat
Hold each stretch steadily, don’t bounce!
While you are stretching, focus on how far you are reaching, and keep trying to go just a bit farther
Remember to breathe!

Stretching after a cardio or strength training workout is essential.  You should also incorporate days into your workout regimen that focus primarily on stretching.  There are many forms of yoga you can investigate to find the one that works for you.

One of my favorite stretches

Piriformis Stretch #1 Lower Trunk Rotation

Lay on your back
Bend one knee up to your chest.
With the opposite hand, pull your knee across your body until a stretch is felt in your buttock.
Hold 20-30 seconds, repeat 3 times.  Repeat on the other side.

Daily stretching will show results quickly.  In no time at all you will notice huge improvements in your flexibility.

This is the second in a series of blogs written for  If you haven’t visited their website you can find this post here – The Garden of Life website is filled with great information, take a look around while you are there!

Garden of Life Blog – What Fats Have You Eaten Today?

By on July 26, 2012 has added a new feature to their website – the Garden of Life Blog.  I’ve been asked to contribute, you can find my first blog here on their website, and I’ve added it below as well.

What Fats Have You Eaten Today?

Let’s start with the fact that eating fat in foods does not make you get fat.

Fat does need to be included in your healthy daily diet. And doing so won’t make you fat; just make sure you’re choosing the right kinds of fat, and staying away from the rest.

Inside and out, the benefits of good fats are many. They leave us feeling full between meals, which helps avoid snacking. They help alleviate depression and preserve memory. Good fats keep your metabolism high and improve your immune system. Healthy fats even lower our “bad” cholesterol and raise the “good” cholesterol. Outside, healthy fats do wonders for our skin and hair.

Not sure where to start?

Here are my top 10 Healthy Fats to consume:

  • Extra Virgin Coconut Oil*
  • Olive Oil
  • Nuts and Unprocessed Nut Butters (almonds, peanuts, macadamia nuts, hazelnuts, pecans, cashews)
  • Seeds (flax, chia, sunflower, sesame, pumpkin)
  • Avocado
  • Olives
  • Cold water fatty fish (salmon, herring, mackerel, anchovies, or sardines)

If you’ve been avoiding fats for a while, take this opportunity to start incorporating the above foods into your daily meal plan.

 Here are some ways to add healthy fats to your diet:

  • mix almond butter in with your oatmeal
  • add ground flax seeds to Greek yogurt
  • break out your blender; make a smoothie with almond milk, protein powder, blueberries and peanut butter
  • grill pecan crusted salmon
  • slice an avocado and add to your salad
  • skip the bottled salad dressing, add dried herbs such as Italian seasoning and minced onion to your salad, dress with oil and balsamic vinegar
  • a handful of nuts makes a great snack
  • replace cooking spray with coconut oil

Looking for a special treat?  Give this a try:

Joey’s Chocolate Mousse

extra virgin coconut oil
cocoa powder
raw honey
almond milk

Mix all ingredients together in a blender. Refrigerate for 1 hour.

*A note on coconut oil – Be careful, not all coconut oils are created equal. Most are highly refined and can be hydrogenated. Garden of Life produces extra virgin coconut oil that contains meat from only the freshest, organically grown coconuts. It’s 100% vegetarian, non-GMO, not hydrogenated, refined, bleached or deodorized. An excellent high quality choice.

While you are adding healthy fats to your diet, make sure you eliminate the unhealthy ones. It’s not difficult, once you feeding your body the fat it needs, you will no longer crave the unhealthy stuff.

 Foods to avoid at all cost:

  • Margarine
  • Fried foods
  • Commercially prepared baked goods
  • Packaged snack foods
  • Fast food
  • Hydrogenated or partially hydrogenated oil
  • Candy bars
  • Pre-mixed products (cake mix, pancake mix)

Make sure you don’t miss any of my upcoming Garden of Life Blogs – follow them on Twitter @gardenofliferaw


By on February 29, 2012


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By on November 24, 2011

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By on October 29, 2011


All Items in my Store are currently on Sale.

Stock up on all your needs today !

Affirmations Can Improve Your Life

By on June 30, 2011

How Affirmations Can Improve Your Life and Relationships

People use affirmations for different purposes. Some of us use them to program our subconscious mind to believe certain things, in order to attract and create the reality we desire. For example, some of us tell ourselves, “Every day and in every way I am getting better and better,” or, ” I love myself and attract to myself all the blessings and abundance of the universe.”

There is value in affirmations of this nature. Our subconscious mind plays a major role in the actualization of our lives and the manifestation of our desires. What we believe about ourselves at a subconscious level can have a significant impact on the outcome of events.

When we feel good about ourselves and have a positive attitude, our lives tend to run more smoothly, with fewer obstacles, less chaos and drama and greater cooperation and support from others.

When we feel bad about ourselves and have a negative attitude, we tend to resist healthy choices, engage in more risky and impulsive behaviors, behave in a variety of self-sabotaging ways and put up walls between ourselves and others.

Consequently, affirmations, which program our subconscious mind to aid us in manifesting the destiny we desire, can be very helpful. If we pick two or three and repeat each of them 10 times to ourselves (or write them down) prior to going to sleep, it can’t hurt. It can only help.

Affirmations can also be used throughout the day as reminders, in order to keep our consciousness focused on empowering messages so that we don’t derail ourselves from accomplishing our goals.

For example, if we have a problem with anger, we might affirm and remind ourselves throughout the day that we don’t need to take everything so personally, be so reactive or sweat the small stuff.

If we tend to let the external world define our happiness, we might affirm and remind ourselves throughout the day that happiness is a choice and that despite what’s going wrong in our lives, we can choose to be happy.

If we tend to be self-centered, selfish and withholding toward others, the end result being relationships that are unsatisfying and unsustainable, we might affirm and remind ourselves throughout the day to be generous in spirit, to be of service to others and to share our blessings as best we can.

Every day we are bombarded with negative messages of fear, stress and violence. Is it any wonder that we are angry, confused, depressed and demoralized? Is it any wonder that we regress to less enlightened aspects of our nature?

The point is that we don’t have to let this happen. We can neutralize the negativity that’s swirling around us and within us. We can stay empowered and not react as victims. We can keep our mind’s eye focused on right actions and worthy goals.

Consequently, we take a few moments throughout the day to affirm our ideals, to remind ourselves to stay calm and centered and to communicate effectively and compassionately with others, and to remind ourselves that negativity and fear are ideas that we need not let rule us.

When it come to fitness, when you feel your motivation start to suffer from a slump, positive affirmations will get you back on track. I find that affirmations are the fuel to get me going each and every day. I believe in these and begin each day by saying my own. Positive self-talk is vital to a healthy mind and body. To get you started, I’ve gathered 30 affirmations geared for fitness. Start today – go ahead and pick those that resinate within you.

  1. I am fit, healthy and attractive.
  2. I love and appreciate my body.
  3. I love to exercise.
  4. I am fit and healthy.
  5. I am strong and can handle anything that challenges me today.
  6. I am fit and active.
  7. I am burning fat whenever I workout.
  8. I can feel the fat burning when I jog.
  9. I enjoy my workouts.
  10. I am the greatest.
  11. I am slender.
  12. I look wonderful.
  13. I am getting stronger every day.
  14. I am flexible because I exercise.
  15. I am excited to exercise.
  16. I like the way exercise makes me feel.
  17. I am energetic.
  18. I am beautiful.
  19. I like to workout.
  20. I am healthy and fit.
  21. I am healthy and sexy.
  22. I choose to work out every day for a beautiful body.
  23. I maintain a healthy weight.
  24. I am stronger because I exercise.
  25. I take good care of myself.
  26. I am healthy and energetic.
  27. I am physically fit.
  28. I am exercising for an extra 15 minutes today.
  29. I am happy with the way exercise makes me look and feel.
  30. I am accomplishing great feats every day.

Remember to say these with conviction. You must believe they are true in order for them to work, and I know they work. Once you have reinforced yourself with positive affirmations, chart the results of that day in your journa and let me know how you get on. Cant wait to hear your stories.

Joey :0)